Naming a new band? When the Cars, the Police, Heart and the Eagles did so their lack of originality may have cost them a few style points but it probably didn’t hurt their record sales any.
Today an aspiring band can’t afford to make the same mistake. With so many artists breakthroughs coming as the result of social media sites, and with the power of the “like” click meaning as much as the major label ad campaign, a band must make themselves easy to find online. And that means having an original word or word combination as a band name.
Just as Fleetwood Mac and Steely Dan are easier to Google today than the Police are, bands named Mumford & Sons and Flaming Lips and Freelance Whales are a little easier to spread word about than bands like The Shore, Youth Group, Roman Candle and Girls, if only because it’s easier to find their Facebook pages.
Don’t use a common word or phrase to name your band. There’s money in exposure, and exposure is easier to come by for a band who use a fresh word combination to name themselves.
Every Moment Has A Song 