Every Moment Has A Song

(via Discogs) By Sam Tornow

Don’t call Soledad Rodríguez Zubieta a DJ. She prefers the term “Selector — a small, but important distinction.

The Argentine artist, entrepreneur, and influencer has built a career through careful, intentional curation. After earning a psychology degree from The University of Buenos Aires, she worked in radio at 95.9 FM, managed festival events, and founded Modular, a bespoke music curation company catering to brands, restaurants, and hotels around the world.

Behind the decks, she’s played internationally, performing in cities like New York, Miami, Madrid, and South America. If you’re outside Buenos Aires, you might know her from Instagram. As of publication, Zubieta, who uses the tag “SRZ” for most of her artistic work, has amassed 212,000 followers in just a few years of serious engagement.

Her curatorial eye extends to social media, where followers admire her mid-century modern listening room in a recently renovated 1920s, English-style home. The space has all the makings of eye candy — hundreds, perhaps thousands of records placed on custom-built block shelving, warm lamp lighting, a speaker visualizer, and the must-have for any vibey listening room — an Eames chair (she’s not afraid to admit it’s a replica, she’d rather spend the money on records.) In what appears to be a separate area of her home, there are 4,000-5,000 CDs beautifully cataloged along the length of a wall. 

People aren’t just drawn to her space — Zubieta also serves as a go-to source for music discovery. She regularly shares album recommendations, curating selections under different themes. In one video, she highlights rising Brazilian artists like Pulma, Bruno Berle, Sessa, Ana Frango Elétrico, and Gabriel Da Rosa. In another, she spotlights essential Argentine indie records, including Silencio by Los Encargados, Flopa Manza Minimal by Flopa, Manza, Minimal, La Misma Tierra by Copiloto Pilato, and Sentidos Congelados by La Sobrecarga — her longtime white whale. “I found it by chance at a fair in a park, at a good price, and I even knew the seller, who gave me a discount. Absolute happiness when something like that happens.”

Curating comes naturally to her — it’s in her DNA. She has been obsessed with music for as long as she can remember, shaping her role as a tastemaker since childhood.

“I was the one making mixtapes for friends, always wanting to share music,” Zubieta said. “That’s the motivation behind what I do. I try to remember what first drove me — loving a song so much that I wanted others to feel the same way. It’s nice to keep that in mind because, in the end, that’s still what I do at work and on social media.”

Read more: https://www.discogs.com/digs/features/vinylogue-srz/