Oh, So That’s Why They’re Called Mumford & Sons

Womp womp...

Womp womp…

 

(Source: BuzzFeed)

Mumford Revisited

Following up on my post of Oct. 8th: https://edcyphers.wordpress.com/2012/10/08/mumford-sons-in-a-league-with-the-beatles-um-no/

(taking issue with an item in Paste which hyped Mumford & Sons’ latest album by comparing the sales of its singles to the Beatles’ chart successes)

The following is from the today’s Rolling Stone online feed:

Folk-rockers continue their slow decline

LOSER OF THE WEEK: Mumford & Sons. Look at the numbers:  600,000, 169,000, 96,000. Not an impressive trajectory for a smash album. Babel had a fantastic debut two weeks ago, but its sales plunged 72  percent last week and another 43 percent this week. And the band’s single “I  Will Wait,” despite a respectable 6.6 million YouTube views, seems to be  petering out as well – it’s down 14 slots on BigChampagne’s Ultimate Chart  (which tracks Internet criteria) from Number 16 to Number 30. It’s still  possible for Mumford to maintain its positioning with a slow-burning, Lady  Antebellum-style, release-great-singles-over-time strategy, but for now, its  chart run appears to be declining.

And just to be clear, the BigChampagne chart didn’t exist in the Beatles’ day (and they’d have owned it if it did) so the Billboard singles chart makes for the best apples-to-apples comparison. Billboard’s chart shows “I Will Wait” at #32 this week, down from its peak of #23. So the statement still holds true: Mumford & Sons still haven’t cracked the top twenty with a single. And the drop from 600,000 in album sales to 169,000 the following week is quite spectacular.

And as for a “release-great-singles-over-time strategy”, there were already (as Paste correctly pointed out) six Mumford singles on the chart simultaneously as of two weeks ago. So much for doing that.

Not saying they aren’t great. Just saying it takes more than a single great week on the chart to earn anyone a comparison to any all-time great. Especially the Beatles.

Hmph.

Mumford & Sons “In a League With the Beatles”? Um, No.

Image of Mumford & Sons beatles

Fact: Mumford & Sons have six songs on Billboard’s Hot 100 singles chart this week.

Wild, misleading hyperbole, courtesy of Paste magazine:

Mumford & Sons Tie The Beatles for Most Hot 100 Hits in a Week

…The quartet is now in a league with The Beatles as the band with the most Hot 100 hits in a week. Lead single “I Will Wait” moves up to No. 57, and joining it are the debuts of five others including the title track (No. 60), “Lover’s Eyes” (No. 85), “Whispers in the Dark” (No. 86), “Holland Road” (No. 92) and “Ghosts That We Knew” (No. 94). (http://www.pastemagazine.com/articles/2012/10/mumford-sons-beat-the-beatles-for-most-hot-100-hit.html )

Reality check:

During the week of April 4, 1964 the Beatles not only occupied the top five slots on the Billboard Hot 100 chart (#1 “Can’t Buy Me Love”, #2 “Twist and Shout”, #3 “She Loves You”, #4 “I Want to Hold Your Hand” and #5 “Please Please Me”) but held twelve positions overall. Twelve. Twice as many as six.

Oh, and of the twelve songs the Beatles charted simultaneously, three topped the chart at some point. And others didn’t only because they were crowded out of the number one slot by other Beatles songs. (“Twist and Shout” and “Do You Want to Know a Secret” were #2’s and “Please Please Me” peaked at #3)

Oh, and that same week’s chart also included two singles that were tributes to the Beatles (“We Love You Beatles” by the Carefrees and “A Letter to the Beatles” by the Four Preps). Oh, and two more Beatle tribute songs charted just two weeks previous (“My Boyfriend Got a Beatle Haircut” by Donna Lynn and “The Boy With the Beatle Hair” by the Swans).

Oh, and the following week another Beatles number 1 , “Love Me Do” would debut on the American charts.

Also beginning the same month Billy J. Kramer and the Dakotas would chart three hits written and given to them by the Beatles, including top ten “Bad to Me”. Then starting in May a string of three Beatle-penned top twenty hits came from Peter & Gordon, including number 1 “A World Without Love”.

You see, the Beatles weren’t a flavor-of-the-month iTunes wonder–you know, like Kings of Leon, the last Next Big Thing? They were, and are, a cultural phenomenon. They owned not only the decade of the sixties but (let’s be honest) every decade since. In the less than seven years between their first chart hit and their breakup they established a record for most number 1 singles (20) that still stands. The great Rolling Stones, who made their chart debut within nine months of the Beatles and are still at it, remain at number fourteen on that list with 8.

The Beatles had 15 American million-selling records in 1964 alone. Their total worldwide record sales are in excess of 1 billion units.

Every conversation about the greatest rock and roll album of all time starts with one or another of their LPs.

The Beatles’ drummer has had seven more top ten singles as a solo artist than Mumford & Sons. In fact, Mumford & Sons have never had a top ten single. Or a top twenty single.

I could go on. The point is that calling a band like Mumford & Sons “in a league with the Beatles” is irresponsible hype. And saying they’ve tied them for the most chart hits in one week is factually incorrect. Correct your post, Paste. Post haste.