Can Fender Remain a Big Player in an Era of Sampler-Produced Music?

(Photo and article from The New York Times)

A Guitar Maker Aims to Stay Plugged In

By JANET MORRISSEY

 

http://www.nytimes.com/2012/09/30/business/fender-aims-to-stay-plugged-in-amid-changing-music-trends.html?pagewanted=1&_r=1

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