Don’t Give Up on the Guitar. Fender Is Begging You


Can Fender Remain a Big Player in an Era of Sampler-Produced Music?

(Photo and article from The New York Times)

A Guitar Maker Aims to Stay Plugged In


…and Now

When you think rock ‘n’ roll, you think electric guitars. And when you think electric guitars, you think about Fenders and all of those Telecasters and Stratocasters played by legendary musicians, from Jimi Hendrix, George Harrison, and Keith Richards, to Bruce Springsteen, Eric Clapton, Mark Knopfler, and Stevie Ray Vaughan. The Fender Electric Instrument Manufacturing Company first started operations in Fullerton, California in 1946, but didn’t start making Teles (originally called Broadcasters) until 1950, and Stratocasters until 1954. And they’re still making them today.

The first video above, “A Strat is Born,” takes you through the making of a contemporary Stratocaster in four timelapse minutes. The action all takes place at Fender’s factory in Corona, California. The second video below offers a vintage 1959 tour of the Fender factory in Fullerton, CA. Put the two videos side by side, and you can see how much times have … or haven’t … changed.

(Source: Open Culture)


Making Fender Guitars: Then…

Fender Factory tour, 1959.


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