McDonald’s Sponsors SXSW, but Expects Artists to Play for Free


(via Digital Music News)

by Nina Ulloa

SXSW is the place to be if you enjoy being an advertising target. Yes, there’s a lot of music, but there’s a lot of brands throwing things at you too (I’m actually a little relieved to be skipping it this year).

But surely those bands are paying artists, so it can’t be all bad…

Well McDonald’s apparently has enough money to sponsor the entirety of SXSW, but they don’t have a budget to pay artists who play their showcase.

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