New study finds link between collecting vinyl and being a middle-aged loner


(via consequence of sound) by Collin Brennan

Vinyl is back, baby. Take a look around at all the Record Store Days and limited LP releases that have popped up in recent years, and you’ll see the evidence everywhere. But hold up — are hipsters and nostalgists really powering vinyl’s unlikely resurgence? Not according to a new study by market research company YouGov, who analyzed data on 2016 vinyl sales in the UK and arrived at a much different conclusion: Vinyl collecting is mostly the province of middle-aged loners…

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