Has music streaming killed the instrumental intro?

(via the Ohio State University website) By: Misti Crane

COLUMBUS, Ohio – Remember those drawn-out, dramatic intros into the pop power ballads of the 80s? They’re all but gone in today’s chart toppers, according to new research, and listeners’ short attention spans may be to blame.

Intros that averaged more than 20 seconds in the mid-80s are now only about 5 seconds long, the study found.

Depending on what rocks your musical world, the popularity of streaming services might be to thank or to curse for a move away from the instrumental intro, said Hubert Léveillé Gauvin, a doctoral student in music theory at The Ohio State University. His study appears in the journal Musicae Scientiae

Read more:

https://news.osu.edu/news/2017/04/04/streaming-attention/

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