Every Moment Has A Song

Feel free to watch Macklemore’s new video for entertainment purposes only–it’s closing in on 60 million YouTube views, so you’ll hardly be the first.

But that’s not the reason it’s posted here. I thought it interesting to note its staggeringly long list of credits. This “promotional film” must have had a budget to rival some independent feature films.

I’m not diminishing the song by saying this–plenty of worse tunes will see the top forty this year–but it does remind me a bit of the heyday of MTV, when a music video could drive a mediocre song to the upper reaches of the chart. When a haircut, a “look”, or a cleverly directed, technically ground-breaking or suggestive/sexually explicit bit of video could artificially propel a song’s chart performance. (cough cough…Robert Palmer! cough cough)

The video is spectacular and fun. I’m not here to diss it. I’m just saying that in the world of popular music and its video component, sometimes it seems the cart is placed before the moped.

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DOWNTOWN FEAT MELLE MEL, KOOL MOE DEE, GRANDMASTER CAZ & ERIC NALLY

Directed By
Ryan Lewis
Jason Koenig
Ben Haggerty

Written By
Ben Haggerty
Jason Koenig
Ryan Lewis

Executive Producer M&RL Films
Lead Producer – Honna Kimmerer
Producer – Jason Koenig

Co-Produced By VISION
Producer – Geoff McLean
Line Producer – Michele Lawrence
Production Coordinator – Kristi Heicke

Co-Produced By NxNW
Line Producer – Randy Kron
Production Coordinator – Diane Eve

Cinematography
Christopher Probst
Jason Koenig

Art Director
John Lavin

Assistant Art Director
Kaleo Quenzer

1st Assistant Director
John Nasraway

2nd Assistant Director
Isaac Mejia

Edited By
Ryan Lewis / Jason Keonig / Ben Haggerty

Assistant Editor
Phil Harvey

Movi/Drone Operator
Ryan Haug

1st Assistant Camera
Ryan Brown

2nd Assistant Camera
Chris Duerkopp

Camera Operators
Mitchell Overton
John Peterson

Location Manager
Alan Lee Baker

Casting
Jackie Ganger
Jenny Koenig
Nike Imoru
Kenny Parks

Choreography
Massive Monkees:
Brysen Angeles
Jerome Aparis
Terrance Guillermo
Hocine Jouini

Stylists
Therese Lefebvre
Paul White

Specialized Costume Designer
Logan Neitzel

Wardrobe
Lucky Vintage / Caryn Cook
Lisa Caryl-Vukas

Makeup
Shannon Bisconer
Trista Jordan
Amy Bruscoe
Jeanne Kobayashi

Prop Master/Buyer
Emily Wood

Head Carpenter/Set dresser
Teo Shantz

Key Scenic Artist/Set dresser
Tenold Sundberg

Set Dresser/Assistant props
Blake Nelson

Carpenter
Finch Izatt

Gaffer
James Winters

Key Grip
Eric Budlong

Best Boy Grip
Dan Kerpluk

Grip
Kaiyoti Pesante
Randy Vega

Grip Assistant
Keaton Kinnaman

Grip Driver
Mike Rodriguez

Crane / Jib Operator
Greg Richie

Vehicle Wrangler
Craig Binkley
Jay Neilson
Layne Schmerin

Stunt Coordinator/Process Trailer
Jerry Buxbuam

Stunt Riders
Nick Cooper
Matthew McCoy
Byron Petretti
Austin Gerimonte
Craig Payne

Playback
Tyler Dopps

Lead Production Assistants
Layne Schmerin
Andrea Jewett
Jay Neilson
Jennie Pegouskie
Kyle “KJ” Johnson

Production Assistants
Jesse Lonchar
Ron Ridenour
Darrien Mack
Lindsay Johnston
Jared Greene
Ben Berkimer
Mackenzie Pierce
Hunter Ramp
Eric Feichtinger
Brandon Balmelli
Nina Wizner
Matt Weigand
Matt Alley
Alize Marsh
Hans Liezen
Aspen Edwards
Kelly Van Lith
Mason Van Lith
Gretchen Van Lith
Ali Johnston
Jackie Santin
Alex Roland
Becca Zabawa

Location Assistants
Sheila Clifford
Layne Schmerin
Noah Pasino
Leif McLeod
Tyler Clark
Aaaron Shell

Wardrobe Assistants
Pauletta Caryl
Renae Meredith
Serenca Caryl

Art Department Assistant
Page Lavin

Colorist
Taylre Jones
Benoît Côté
Kevin Adams
Jason Koenig
Ryan Lewis

Digital Retouching
Nate Taylor

Titles & Graphic Design
Hans Woody

Craft Service Lead
Justina Renoud

Craft Service Asstistants
Chandler Dill
Jordan Dill

Medic
Heather Dixon

Transpo
Thomas Olson
Roy Parson

Behind the Scenes Photography
Zoe Rain

Starring
Macklemore
Eric Nally
Kool Moe Dee
Melle Mel
Grandmaster Caz
Ken Griffey Jr.
Brysen Angeles
Terrance Guillermo
Tyler Andrews (XP)
Seth Welch
Brandon Foy (PHNK)
Jerome Aparis
Hocine Jouini
Alan Lee Baker
Brianne Thompson
Wyatt Forrest

Extras (in no particular order)
Kenny Parks, Jr.
Zach Quillen
Josh Dick
Ben Secord
Jennie Pegouskie
Sharayah Lane
Frank Hendler
Donnell Manning
Margaret Chen
Sye Holland
Dharma Martin
Jackie Ganger
Zoe Rain
Therese Lefebvre
Evander Cobbs
Damon Mentzer
D.R. Anderson
Darin Hilderbrand
Cedric Massey
Patrick McHenry-Kroetch
Joe Flores
Chadwick Platt-Kuhn
Josh Blakey
Victoria James
Jeremy Lindholm
Nicholas Tellez
Shanner Escalanti
Shawntelle Moncy
Heidi Lockhart
Charles Fletcher
Scott & J Whituer
Beanie The Dog

Macklemore & Ryan Lewis managed by Zach Quillen & Josh Dick

Special Thanks To
City of Spokane
Lucky Vintage
Empire Cycle
Two Percent Scooters
The Minions Scooter Club
Scoot About
Koerner Camera
Scott Lewis
Spokane Schools
Pat & Debbie Stimpson
Zola
Juju